Bauli’s History
Ruggero Bauli, the company’s founder, started his activity in 1922 with a small laboratory and one recipe, the one for Pandoro that follows ancient confectionery traditions enriched with characterists of great modernity, starting with the natural rising.
Ruggero Bauli was aware that his activity offered great opportunities for development. His resolution led him to make an important choice: in 1950, he went into industrial production and this set the scene to create a model that turned to be a success.
The market showed that it recognized and appreciated this type of product. Within a short time, Bauli covered the entire national territory and the credibility of his name started to take on some importance. The brand success meant a considerable company transformation.
In the Sixties, Ruggero’s three sons took over: Alberto, Adriano and Carlo.
The firm went through a stage of development based on an inseparable alliance between the original recipe, homemade quality and innovation. This helped the company reach a high and the subsequent acquisition of FBF in Romanengo near Crema (the most important production factory of Croissanterie on the domestic territory). In July 2006, the acquisition was made of the entire equity stake of the Italian historical brand Doria, famous for its production of biscuits and crackers with a production site in Orsago in the province of Treviso.
Who Bauli is today
Bauli originates from the craftsmanship of Ruggero Bauli. Over the years, thanks to their know how, their enthusiasm for confectionery quality and technological improvement, the company has acquired a strong leadership in the products for festive occasions and the Croissant industry which accounts for a fourth of the entire Christmas and Easter sales with peaks of 38% in the Pandoro segment and a share of more than 22% in the Croissant one.
Total sales for 280 million Euro, total factory area of 420.000 sqm, 54.000 sqm of which used as central warehouses at production sites, an average total of 1,214 employees, 4 production factories, 31 production lines, and 27 distribution centres. Such figures make the Bauli Group an important entity, with 170 product types and 697 market references in the baked products industry. A family reality strongly representative of the best tradition in Italian industry.
The key to Bauli’s success is in having combined the skill of homemade recipes with high technology. Bauli’s quality today is guaranteed by high standards that are unattainable in craftsman production, but that can only be reached by selecting top quality raw materials, by thousands of tests and checks on the entire production line and the production process.
A Demoskopea survey has reported an index of 70% in trust and of 97% in the brand spontaneous recognisability, that rank Bauli among the most prestigious brands in the food industry. Their closeness to the customer /consumer and the strong emotional emphasis based on the association with festive moments enrich add delight and magic to the quality of the product.
Bauli group’s Mission
Today, the BAULI GROUP is a reality that includes firms motivated by the same continual and constant search for quality excellence and aims at gaining the customer’s trust by offering specialization, innovation, and service.
The Group’s mission intends to involve the person in the festive occasions and in everyday enjoyment, in an experience of genuine tastes and spontaneous acts of love both for oneself and others, while combining modernity and tradition, through their brands and during festive occasions and daily consumption. Authentic emotions, the values of the family, the meals around the table, the spirit of sharing, the rediscovered traditional recipes.
With the goal of offering quality excellence in products and services to the customer.
To the Bauli Group this means ensuring a taste not only due to high quality ingredients but also an Italian way of eating that is made up of smells and emotions that transform every day life into special and unique moments.
Bauli focuses also on Environment and Safety Policy, respecting seven Golden Rules:
We improve awareness, we train, we motivate, and make our cooperators responsible and aim at preventing any event that may endanger the Environment and health, while indicating the foreseen company goals and the systems necessary to attain them.
Our steady committment has allowed us to consideraby reduce both the number of accidents and their recurrence, seriousness, and impact rate.
In 2006, the important result was reached of 1 accident out of every 61.300 hours of work done and our next goal that we are committed to is zero accidents.
We monitor, measure, and then improve our performance in terms of Environment and safety while searching for the best suitable methods as well as the best organizational and plant solutions.
We continually check the consumption of valuable resources such as drinking water, energy and methan gas by limiting their use to what is strictly necessary.
Water drains linked to the purification plant are under close control with correct maintenance and management while guaranteeing the observance of the specific regulations legally in force.
Each week, our Chemical-microbiological Lab carries out 13 checks and each operator, in turn, performs 11 daily checks to ensure the proper operation of the drains.
We continually improve the management of the garbage collection and processing, while taking special care with the differentiated collection of recyclable and non-recyclable plastic materials.
We also give special attention to the management of any hazardous garbage.
We decide which resources, like raw materials or packaging within the production process, might be subject to possible improvements to be Environment-friendly while fostering, for instance, the use of eco-friendly material or less consumption of the same materials.
Bauli Quality System
The Bauli Group’s need to speak of quality is based on two fundamental issues:
– the constant focus on the expectations of the customer/consumer
– the awareness that should characterise the firm, its Quality-oriented way of thinking, of operating with respect for all those that have a reasonably close relationship with the company (suppliers, banks, unions).
For this reason, the basis of the Bauli Quality Management System is the implementation and diffusion of procedures and indicators, at all company levels, which permit managing company issues in such a way as to fully attain the preset Quality levels.
It is the Bauli Group’s brand closeness to the customer/consumer that daily motivates the company to seek constant improvement of both the product and the production process.
The contiunous refining of the company’s ability to see ahead and the greater knowledge allow Bauli to interpret the signals from the market and to implement and better the System to make it more efficient, competitive, and, most of all, able to “measure” technical, commercial, and economic phenomena and performances (“Quality indexes”).
The Search of Excellence
Quality is a “raison d’être”, the choice made by the Bauli Group. However, quality is a demanding project that requires a complex decisions and considerable partecipation by all those involved. A product quality exits as well as a less apparent quality related to the sharing of the company values.
The Bauli Group pursues both these goals: product quality excellence and the search for perfect organization that covers every sector, from research to marketing, from technological evolution to the professionalism of its staff.
Each and every target met is the result of teamwork; company values are shared values and the drive to make the company a successful one certainly comes from the participation of everyone.
Distribution Structure
Bauli has central warehouses at each production site for a total of 54.000 sqm and it also owns a satellite warehouse and 27 distributors for festive products and 1 warehouse for regular consumption products.
Sales Structure
- For festive products:
– 51 AGENCIES - For regularly sold products:
– 37 AGENCIES
– 52 PARTNERS
Employees
Total of Group Average: 1218
Bauli Group Turnover 07/08: 314,8 million Euro
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Investments in advertising: over 20 million Euro Source: AC NIELSEN – Gross investments.
Brand awareness index: 97% Source: Abacus
Easter Market
Purchasing families 4 million
Dove-shaped Easter cake market share 23,1
Easter cake market share 15,8
Special occasions market share 21,4
Bauli Egg market share 10,9
Source: AC NIELSEN PA09
Christmas Market
Purchasing families 7 million
Festive products market share 25,7
Traditional Panettone market share 19,2
Traditional Pandoro market share 28,7
Special occasions market share 30,2
Cake market share 27,8
Source: AC NIELSEN NA08
Continual Product Market
Snack Market
Purchasing families 4,9 million
Croissant share 21,4
Source: IRI INFOSCAN A.T. April 2009
Biscuit Market
Purchasing families 5,8 million
Bucaneve share 3,4
Source: AC NIELSEN A.T. March 2009
Cracker Market
Purchasing families 2 million
Doriano share 7,9
Source: AC NIELSEN A.T. April 2009
Our Brands
Since 1922, year of its establishment, Bauli has been offering confectionary products to its customers to which transform both festive moments and ordinary daily ones into special and unique moments.
A consolidated and long-lasting tradition of exclusive and inimitable products, like the Bucaneve biscuit with its easily recognisable shape or the Doriano cracker with the taste of real bread. Doria has always been known for its goodness and naturalness and its range of sweet and savoury products can be enjoyed at any moment of the day.
FBF S.p.a is a leading company in the Italian snack market as well as a leader in the production of naturally leavened puff pastry products.
FBF produces and markets Croissants, Bundle and Braid-like Doughnuts and more recently sugar-free Croissants, chocolate-chip rolls, and double dough bundle doughnuts.
Bauli in the World
The Bauli Group exports to the following Countries:
UNITED STATES OF AMERICA – ROMANIA – GERMANY – MALTA – SPAIN – FRANCE – SWITZERLAND – CANADA – VENEZUELA – AUSTRALIA – GREAT BRITAIN – BELGIUM – SLOVENIA – AUSTRIA – LIBYA – HUNGARY – CROATIA – BULGARIA – ALBANIA – POLAND – UNITED ARAB EMIRATES – RUSSIA – CZECH REPUBLIC – NEW CALEDONIA – FINLAND – SAUDI ARABIA – JAPAN – GREECE – SWEDEN – LEBANON – IRELAND – ECUADOR – CHINA – NORWAY – AZERBAIJAN – DOMINICAN REPUBLIC – COSTA RICA – MEXICO – THE NETHERLANDS – GUATEMALA – SOUTH AFRICA – CHILE – THAILAND – ISRAEL – ARMENIA – DENMARK – KOSOVO – ETHIOPIA -BERMUDA – PARAGUAY – LUXEMBOURG – SLOVAKIA – LATIVA – TURKEY – CYPRUS – GUADELOUPE – GHANA – GEORGIA – NICARAGUA – COLUMBIA – MOLDOVA – MALDIVES – INDIA – SEYCHELLES – NEW ZEALAND – HONG KONG – PORTUGAL – ESTONIA
Looking at Panettone... a Milanese delight 